How Flowers & Styling Transform Events: Our Signature Aesthetic

When it comes to curating unforgettable moments, every detail matters, but few elements carry the same emotional and visual impact as flowers and styling. At Haidis.PR, we don’t just design events; we create immersive worlds, and it all begins with our signature approach to floral storytelling and visual styling.

The Power of Floral Event Design

Flowers are more than decoration, they set the tone. Whether it’s an intimate engagement dinner or a large-scale product launch, our floral compositions are tailored to echo the brand, mood, and message behind each experience.

From sculptural floral installations to branded centerpieces and bespoke bouquets, every petal tells a story.

We don’t follow trends, we set them. Our clients trust us to craft bold, editorial-style arrangements that balance modern luxury with timeless elegance.

Why Styling Matters Just As Much

Styling bridges the gap between a beautiful setup and a brand-defining moment. Our team carefully layers textures, palettes, lighting, and set elements to enhance the energy of the space and anchor it around a strong visual identity.

Think:

• Custom color palettes that reflect brand tones

• Elevated tableware and ambient lighting

• Fashion-forward touches like draped fabrics, plinths, or mirrored surfaces

  
  

This is where Haidis.Floret comes in our in-house floral and styling division, led by our founder, Haidi Al Marsumi.

When you work with Haidis.PR, you’re not just getting an event you’re also receiving signature floral styling by Haidis.Floret, seamlessly integrated into your entire experience.

Creative Direction by Haidi Al Marsumi

At the heart of every floral moment is the vision of Haidi Al Marsumi, Founder and Creative Director of Haidis.PR and Haidis.Floret. Known for her meticulous attention to detail and genuine passion for flowers, Haidi approaches every project as a form of visual storytelling.

With an editorial sensibility and deep-rooted understanding of luxury aesthetics, she hand-picks every bloom and guides every layout to ensure the design is not only beautiful but emotionally resonant.

Whether she’s crafting a monochrome tablescape in London or building a blooming entrance arch in Dubai, Haidi brings a distinct signature one rooted in connection, beauty, and elevated experience.

Why Brands Choose Haidis.PR & Haidis.Floret

Operating between Dubai and London, our brands are trusted by luxury clients for delivering events that feel as timeless as they are trend-forward.

We bring together full-scale production (via Haidis.PR) and refined floral styling (via Haidis.Floret) with Haidi Al Marsumi personally directing the creative process from start to finish.

Every event we produce comes with a signature floral aesthetic that’s bold, intentional, and deeply brand-aligned.