Inside an Exclusive World: A Private Preview Of Made-to-Order Winter Showcase

Prada Fashion Avenue at Dubai Mall hosted an exclusive, by-appointment-only event, a discreet four-day presentation centered around the unveiling of Prada’s Winter Collection, available only by special order during this limited window.

At the heart of the experience was a selection of exceptional shearling and cashmere pieces, offered through Prada’s made-to-measure service. Guests were invited to preview and commission their garments, which will be delivered in the months ahead, a true expression of personal luxury and craftsmanship.

Complementing the winter collection, guests also had access to Prada’s exotic accessories, personalized Galleria bags, fine knitwear, and a beautifully curated display that showcased the maison’s refined design language in a private, immersive setting.

Access to moments like this is never public. They’re reserved for a select few, extended quietly, and only to those within the right circles. Being part of the Haidis.PR network means being within reach of these rare, intimate experiences. We take pride in curating access, not just to events, but to moments that define taste, timing, and cultural relevance.

This private presentation was a reflection of what it means to be part of our world: personal invitations, privileged previews, and proximity to the most refined expressions of fashion.